WHAT HAPPENS WHEN YOUR ART ISN’T SELLING?
WHAT HAPPENS WHEN YOUR ART ISN’T SELLING? [T-H-I-N-K]
Every artist hits a slump at some point.
Sales slow down. The cash register stops ringing. You start questioning everything.
But here’s the truth: It’s not the end. It’s just a pause.
Buying cycles are real. As artists, we need to think like business owners and understand how our collectors move through the year.
Think about your own habits.
Early in the year, many of us feel the urge to refresh our homes — maybe a new throw, a new tray… or a new piece of art. In places like Florida and Southern California, this is high season for art sales.
Spring is for cleaning and prepping for summer.
Some markets slow down in summer as people travel and spend time with family. But in other places — like Santa Fe, the Upper Midwest, and many parts of Europe — summer is peak art-buying season.
Fall brings another shift.
Kids go back to school. People begin thinking about the holidays and preparing their homes for guests. That’s another prime opportunity for art sales — whether for decorating or for gift giving.
So if you're in a lull right now?
You're not alone.
Use this time wisely: create new work, map out your fall promotions, or prep for a holiday sale.
This is not a downturn.
It’s a moment to breathe, plan, and come back stronger.
FAVORITE QUOTE [k-n-o-w]
“The day you plant the seed is not the day you eat the fruit.”
~Fabienne Fredrickson
Be patient and keep watering!
DO A TUNE-UP [g-r-o-w]
Summer is the perfect time for a little art business refresh.
Whether you're taking it slow or riding a creative wave, now's a great moment to:
Refresh your website
Organize your studio
Check your inventory
Begin holiday planning
Invest in your growth (online or in-person workshops)
No need to overhaul everything at once. One small action each day adds up—baby steps are still steps.